I personally never identified as an environmentalist or “food activist”, but you have to understand that both these group usually attack problems from a very conservative perspective.

By “processed food” they mean “processed with new methods”, they don’t mind “old school” highly processed food such as bread. By “non GMO” they mean “without recent gene modifications that have an large impact on the phenotype”… etc

Is this a stupid view ? Maybe, I tend to think so, I tend to think it’s a bit infantile if nothing else, as are most conservative views.

At the same time, from a “common sense” perspective I wouldn’t want to include a few hundred grams of leghemoglobin in my monthly diet. So in that regard, I’m perfectly in agreement with the “food activists”.

One way or another, it’s catchy, people will it eat… and 20 years from now we’ll either have a true and tested delicious alternative for meat or a documentary about some corrupt FDA administrators and hundreds of thousands of people dying early due to horrible forms of B cell leukemia.

Either way, the train has long left the station, and a few hold-out restaurants won’t affect that.